magic by numbers
is a comprehensive, dynamic training programme that will cover the following topics:
1. Your Credentials as a Magician
- Who you are?
- What you do?
- How you differentiate yourself?
- What you can offer?
- How you deliver?
- How you sell yourself?
2. Establishing your Market
- What do you offer?
- How does it fit the marketplace?
- What is currently available for you?
- Exploring new markets - where and how?
3. Identifying Opportunities/ Research
- How to explore new markets
- Who are the major players?
- Is there any competition?
- Are there any barriers to entry?
- Overcoming obstacles
- Online and offline resources
4. Communications
- An email, a telephone call or a letter? What, when and why?
- Structuring a call
- Getting past the gatekeeper
- What to say and what NOT to say
- How to say goodbye
- When no can mean yes
- How to leave the the gate open
- What's the best structure for an email?
- Why the subject line can make ALL the difference
- When less is more
- Cultivating a relationship
- Formatting a letter for maximum effectiveness
- How to prevent your letter being intercepted
- Structure of a letter
- The best time to send a letter
- Why your materials can be your best ally
5. Meeting
- Why you should have a 3 point agenda
- Why you must follow it
- Why timing is so important
- Location, location, location
- DO's and DON'TS
6. Selling and negotiation
- Establishing rapport
- Verbal vs. non verbal
- Asking the right questions
- Being the best listener
- Learning to love objections
- The 6 keys to negotiating success
7. Show me a Trick
- Magic no no's
- Understanding the psychology of using magic to sell
- Tricks that will improve your strike rate
- When actions are louder than words
- The biggest secret you don't know
8. Up-selling
- Why you should be doing it
- The 3 biggest mistakes
- Effective up-selling techniques
9. Closing
- What it is and what it's not
- Why it's good for the soul
- 3 TOP strategies
10. Advertising
- The most critical element
- How one simple process can save you a fortune
- The 3 magic words
- How to pay less for your ads
- Understanding AIDA
- When to stop advertising
- Why you shouldn't follow the competition
- The biggest myth you shouldn't believe
11. P.R.
- Why it shouldn't cost you a penny
- The 6 fundamentals
- Can it really make you famous?
- What next?
12. Websites
- Do you really need one?
- Learning the cardinal rule
- What is pay per click and why should I be interested?
- How to reduce your online advertising costs
- The truth behind search engine optimization (SEO)
13. Strategic Alliances
- What are they?
- Why you need them
- How they can add £000's to your business
- How to build them
14. Multi-level referral system
- Where to find them
- How to cultivate them
- How a small effort can reap a large reward
- Small companies vs. corporate giants
15. Hidden wealth
- It's closer than you think...